7 Social Sins - Card Pack Concept

The idea behind this project is to bring light upon social issues by creating a collectible card pack as well as some marketing campaign material to help advertise the product.

 

The design of the card pack is inspired by the 7 deadly sins where the cards are made in a similar style to tarot card designs. The reason for this project was to challenge myself to explore new artistic perspectives as well as bringing awareness to social issues.

 

The final deliverables of the project include 2 Facebook ads, 1 Instagram ad, 8 Physical Printing Cards (70mm x 120mm), and one box to contain the cards. These have been mocked onto relevant platforms for the final deliverables - ready for printing.